· Nick · 9 min read
Dev Log 5: Luminids Branding Preview
A full visual identity pass: logo, palette, typography, glow rules, and the UI language that makes Luminids feel like one world.
This week I finally sat down and pulled together the full visual identity for Luminids. After months of tiny adjustments and a ridiculous number of experiments, the brand has clicked into place. Colors, typography, UI language, glow rules, the whole vibe. It all feels like one world now.
This is the foundation that will shape everything we do visually from this point forward.
Visual Gallery
The Heart Of The Brand
Luminids has always been about gentle bioluminescence, cozy magic, and a world that glows quietly instead of shouting for attention. The visuals needed to feel warm, curious, and a bit mysterious, but never childish or loud. The creatures themselves are small luminous beings exploring a vast world of color, shadow, and calm energy.
So the brand had to match that feeling.
The entire system is built around that balance. Magical but grounded. Luminous but readable. Cozy but still polished. From colors to corner radiuses, everything supports that emotional tone.
Early Branding Preview #1
The Color Palette
| Color | Swatch | Usage |
|---|---|---|
| Core Accents | ||
| Luminid Blue | The hero color. It gives you that soft glowing hit for buttons, highlights, and anything that needs attention without being harsh. | |
| Aurora Teal | Supports secondary accents, code blocks, and small highlights. It deepens the palette without stealing the spotlight. | |
| Luminous Cyan | Used sparingly for the brightest glow moments. | |
| Background System | ||
| Night Sky | The main backdrop. | |
| Glow Grey | Used for cards and panels. | |
| Legacy Accents | ||
| Cyan Glow | Used for primary buttons and key highlights. | |
| Lime | Used for secondary buttons. | |
| Magenta | Used sparingly for small magical moments. | |
Typography And Voice
Inter Variable is the primary typeface. Light, clean, modern, and easy to read in a glowing world.
The tone of the writing follows the creatures. Gentle. Curious. Slightly cosmic but not sci-fi sharp. Warm and human.
Early Branding Preview #2
The Component System
Everything in the UI follows a consistent pattern now.
Cards and Panels
Rounded corners. Translucent panels. Soft borders. A touch of blur. The whole thing feels like it is floating inside a soft pool of light.
Buttons
Tight radius. Primary buttons use Cyan Glow. Secondary buttons use Lime. Hover states breathe a little with subtle glow changes.
Badges
Soft pill shapes. Glassy surfaces. A tiny inner glow. They feel like little luminous tags drifting in the UI.
Selections use a soft cyan highlight with a gentle glow so the whole thing feels cohesive.
Atmosphere And Effects
The atmosphere is a huge part of the visual identity.
- Glows are gentle and layered. Cyan and blue form the core, with teal around the edges.
- Particles drift slowly in cyan and violet.
- Animations breathe instead of bounce.
- Backgrounds drift subtly like a slow-moving sky.
Why This Matters
This is the visual universe of Luminids from here on. A cozy world of light, magic, and soft bioluminescence that should feel instantly recognisable wherever you see it.
More updates soon.
Nick
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